Privacy Policy

When you use AdmiralBet, you leave some personal data here. This happens when you browse the site, register or download the app. By law, this data cannot just be shared. It is processed in accordance with strict European rules (GDPR) and Italian privacy laws.
Admiral Sport S.r.l., the company behind AdmiralBet, is the “data controller”. This means that it is responsible for collecting, storing and using your data. In the full policy, you will see words like “processing”, but essentially this means that the company decides for itself what your data is needed for and how to manage it.
This privacy notice applies to everyone who visits the site or app. Regardless of whether you are just browsing the site or registering on the site, the same rules apply. And it’s worth reading – not because you’ll be asked questions, but because it explains what happens to your data once you’ve provided it.

The policy differentiates between visitors and registered users.
If you’re just browsing the site your device automatically transmits some technical information (IP address, connection time, page requested, browser used, etc.). Usually, this information is anonymous and is used for statistics (to see how many people visit our site per day). But in some cases, such as when investigating fraud, these logs can identify you.
If you use email, phone, or online chat to contact support, then of course the information you provide – your name, contact information, perhaps a problem with a deposit – is processed to respond to support.
If you register and open an account? This is where sensitive data comes into play. AdmiralBet must verify your identity before you can play. This includes your name, address, tax code, date of birth and a copy of your ID. The payment information itself (such as card numbers) is processed by authorized payment gateways and is not stored directly by AdmiralBet.
In addition, the system records your activity: deposits, withdrawals, games played and bets placed. This is not done out of curiosity, but to comply with gambling laws, anti-money laundering and taxation.
So, even if you play irregularly, your account becomes a logbook. Every transaction is tracked and can be verified if necessary by the ADM (government regulator).

Your data is not collected “just in case”. It is processed for specific purposes, and AdmiralBet is obliged by law to disclose it. In short, there are four main reasons:

• To manage your account. Without your data, there is no account. The system requires your ID to verify your identity, log in, fund your account, place bets and withdraw funds;
• To comply with the law. Gambling in Italy is strictly regulated. Operators are required to check identification documents, tax codes, also to prevent underage gambling and comply with anti-money laundering regulations. Taxes also fall into this category;
• To prevent fraud. All gaming activity is monitored for suspicious patterns. If something looks suspicious – multiple failed login attempts, unusual betting spikes – your account may be flagged. This does not happen automatically, without human intervention: there is always control;
• To protect rights. Sometimes disputes end up in court, or authorities request data. AdmiralBet may use data to protect its legal position or to comply with official requests.

Each of named purposes is linked to the legal framework of the GDPR. But for players, the key message is: data is only used if there is a valid reason.

This is the only area where you really have a choice. The use of your data for marketing is optional. With your consent, AdmiralBet can send you offers or promotions via email, SMS, push notifications or even by phone. If you do not, nothing will change – your account will continue to work as before.
You can also change your decision. Your consent can be withdrawn at any time (and even you can opt out of emails but keep SMS offers). Each promotional email contains an unsubscribe link, so there is always the option to contact our Support team to change your settings.
As for profiling: with your consent, AdmiralBet can analyze your gaming habits to personalize offers. For example, if you mainly play poker, you can receive notifications about poker promotions. Without your consent, this does not happen.
Marketing is therefore never a condition of play. It is an add-on, completely under your control.

Like most websites, AdmiralBet uses cookies. These are small files that ensure the site works correctly and remember basic data, such as login data or preferences. Some cookies are only needed to ensure the site works. Others are used to track visitors’ movements so that the team can improve the platform. (See the Cookie Policy for more details, but this is the short version.)
If you download the AdmiralBet app, the rules will not change. The same data is collected and used as on the site. All your actions in the app – games, deposits, withdrawals – are recorded and processed in accordance with the same privacy policy.

The simple truth: without your personal data, you will not be able to play. Registration requires identification and other basic data. If you do not provide them, the system will not be able to create a gaming account, and you will not be able to place bets or make deposits.
This may seem strict, but this is the law. Gaming platforms are prohibited from accepting anonymous players. (And remember, this also protects minors.)

Your information is not stored forever. AdmiralBet stores your data as long as your account is active. After closing your account, the law requires that it be stored for up to ten years. This is not for marketing, but for tax audits, anti-money laundering, and compliance with concession regulations.
If you have given consent to marketing, these records are stored until you revoke it. Once you say “stop,” the data will no longer be used for this purpose.
All storage takes place within the European Economic Area. Data is not transferred outside the EU. Security measures are used: encryption, access restrictions, monitoring. So, the company is obliged to keep your data secure, and it‘s legally liable in the event of a failure.

Not all company employees have access to your information. Only employees who manage the site, accounts or customer support have access to it. And even then, only the data they need.
Some partners may also process your data, such as IT service providers, game providers, payment gateways and auditors. They do so under contracts that oblige them to comply with the same GDPR rules.
Your data may also be transferred to government agencies if necessary, including the ADM (regulatory authority), the tax office, law enforcement or the courts. (This usually only happens if there is a suspicion of fraud, money laundering or other legal issues.)
In short, your data is not freely distributed. It is only shared with those people or organizations who need it, and always within the law.

Under the GDPR, you are not just an observer. You have clear rights to your data.
You can request access to the information stored by AdmiralBet. You can correct errors. You can request that your data be deleted (where permitted by law). In some cases, you can request that your data be transferred to another provider.
You can also limit the use of your data. For example, you can say, “Don’t close my account, but don’t use my data for marketing purposes.” Or you can opt out of certain data processing entirely.
Consent never lasts forever. If you gave it for marketing or profiling purposes, you can revoke it at any time. (And it’s free, you don’t lose any gaming rights.)
Finally, if you think something is seriously wrong, you can seek help from a third party and lodge a complaint directly with the Italian data protection authority.

Exercising your rights is easy. AdmiralBet provides a contact email address (privacy@admiralsport.it). You can also send a letter to the company’s office in Rome if you prefer regular mail.
There is also a dedicated Data Protection Officer. You can contact him via a certified email address. This position exists to ensure that privacy rules are followed on a daily basis.
Requests must be clear and specific, but they are free of charge. The company is obliged to respond within the timeframe set by the GDPR (usually one month).
So if you’ve ever wondered: “Can I check what they have on me?” – the answer is yes. And the lines of communication are already open.

Ultimately, this privacy notice is a matter of trust. AdmiralBet needs your personal data to manage accounts, prevent fraud and comply with the law. But in return, you get rights, protection and clear restrictions on how your data is used.
Marketing is optional. Profiling is optional. Cookies are transparent. Storage is limited. Access is controlled. And your rights – to view, correct, delete or object – are guaranteed.
So when you play, you don’t have to guess where your information goes. You know it’s within the law, controlled by ADM, bound by the GDPR and ultimately under your control.