About Us
AdmiralBet is an online brand of Admiral Sport S.r.l., operating in Italy since 2012. The company holds the official ADM GAD 15096 license for online gaming, as well as a number of concessions for retail betting. Simply to say, AdmiralBet is not a side project or an offshore site – it is completely continental and operates according to Italian laws.
The company combines online gaming with apps in the first world. There are more than 100 bookmakers and a deposit point located throughout the country. This retail network is important because it provides players with a real platform, and not just a website. AdmiralBet pays special attention to four things: security, transparency, responsible gaming and data protection. These are not just buzzwords – these are legal requirements on the basis of which the company builds its services. In addition, the retail model uses self-service conditions and a direct link to the Greentube catalog, so the same products are available both online and offline.
Greentube Group
Greentube was founded in 1998 and quickly became known as the “House of Games”. It is the interactive products division of NOVOMATIC. The key idea is “omnichannel”: players can use the same content online, on mobile devices and in land-based establishments.
The company’s portfolio is extensive: video slots, table games, AWP slots with a refillable balance, server solutions, video bingo and even social casino games. (In this example, this means that you can log in on your phone, go to the gaming room or open your laptop and see familiar games everywhere.) Greentube’s goal is to ensure that the content is consistent and secure, no matter how you play.
NOVOMATIC GROUP
NOVOMATIC AG was founded in 1980. From a single company, it has grown into one of the world’s leading providers of gaming technology. Today, the company employs around 21,000 people, operates in 45 countries and exports to more than 90.
NOVOMATIC has been operating in Italy since 2007. The Italian division of the company employs more than 2,600 people in Rome, Rimini and Busto Arsizio. The company also provides the following network: more than 200 Admiral Clubs, more than 100 Admiral Sport betting shops and 13 bingo halls. From these figures, it follows that NOVOMATIC is not only present in Italy, but is also a leading player in the regulated market. (For many players, AdmiralBet is the face of this large group.)
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